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The Ultimate List of Terms All Bloggers Need to Know

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Whenever a person dives in on a new project or endeavor, it may feel like it is a whole new world. Suddenly, you find that words you already knew the meaning of, are now being used in a completely different way. Or even worse (or better), you get slapped with a whole new vocabulary or abbreviations to learn, understand and use.

That is exactly what happened to me when I first started couponing. There was all this talk about q’s, YMMV, ip, stacking, etcetera, etcetera. The list goes on and on. And blogging is no different.

For the last 2 years or so, I’ve been doing all I could to educate myself in regards to what blogging involves. I did this because I wanted to make sure that blogging was in fact, the right path for me. I have always loved and enjoyed writing immensely. But there is so much more than writing involved in blogging. It is certainly a multitasker’s dream.

What I found, even after months and months of reading, considering and preparing, was that there was still a ton of terms that I had to learn to read in a different context than I was used to so far. And the more I blog, participate on Facebook blogging groups and read about it, the more new concepts I find.

Then one day, a few days ago, I was attending an online summit and as I listened to them I realized I had never come across a list of “blogging terms” for beginners. I am not saying it doesn’t exist. Only that I have never seen one. Hence the reason for the following list.

I could certainly just write what I believe those terms mean in the blogging world but I decided to make it a bit more official and legit by doing some research. The following terms and their definitions were found on the web.

I decided to put them all together in one document to make it that much easier for beginning bloggers to refer to. Having just one spot for your info should help simplify the learning process.

Are you ready? OK, let’s do this!

The Ultimate List of Terms All Bloggers Need to Know

Ad revenue

An online advertising network or ad network is a company that connects advertisers to web sites that want to host advertisements. The key function of an ad network is aggregation of ad space supply from publishers and matching it with advertiser demand.

Again, another form of passive income. A blogger doesn’t have to do much more than join the ad network company and add the ad banners to the available spots in their blog. Some ad networks are more effective than others.

Also, while many of these companies take care of customizing the ads to your site, there are others who allow you to do that yourself. This is rather attractive to bloggers that want to remain in complete control of what shows on their blog.

Affiliate marketing

Affiliate marketing is a marketing arrangement by which an online retailer pays a commission to an external website for traffic or sales generated from its referrals. Most (if not all) bloggers join these programs.

They are fairly easy to use and implement and they are a good source of passive income. Once you have created and added the affiliate links to your post, you really don’t need to do much.


Google says that algorithm is a process or set of rules to be followed in calculations or other problem-solving operations, especially by a computer.

This term is largely used by bloggers when referring to the systems various social media channels or search engines implement. I.e. “Instagram has changed their algorithm and I don’t get as many followers now”. This means that particular social media platform has changed the parameters that allow or help certain posts or account to be seen or found by many.

Blog defines blog (also called a weblog or web log) as a website consisting of entries (also called posts) appearing in reverse chronological order with the most recent entry appearing first (similar in format to a daily journal).

Blogs typically include features such as comments and links to increase user interactivity. Blogs are created using specific publishing software.

If you have been doing some research, and/or are interested in blogging, you will agree that the above definition pretty much sums it up.


Blogging is defined as writing or adding new content to or regularly update an existing blog or website. Said blog can be of informational nature or posted as a discussion on a certain topic, or even a series of related topics. This is according to both Google and Wikipedia.

There are many more definitions, including a not very flattering one by the Urban Dictionary. However, Google and Wiki got the closest definition to what a blog really is nowadays.


Again, had the best and most appropriate definition for this. According to them, branding is the process involved in creating a unique name and image for a product in the consumers’ mind, mainly through advertising campaigns with a consistent theme.

Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.

Child Theme defines a child theme as a theme that inherits the functionality and styling of another theme, called the parent theme. Child themes are the recommended way of modifying an existing theme.


Businessdictionary offers 3 definitions:
1. Text matter of a document or publication in any form. Content is both information and communication: the sum total of the freshness, readability, relevancy, and usefulness of the information presented, and the manner in which it is presented.
2. Essence of a communicated message or discourse, as comprehended or received by its intended audience.
3. Glue that makes a website ‘sticky’, makes visitors return, and keeps them from leaving.


From the Wikipedia website, content curation is the process of gathering information relevant to a particular topic or area of interest. Services or people that implement content curation are called curators. Curation services can be used by businesses as well as end users.

Domain name

Webopedia states that Domain names are used to identify one or more IP addresses. For example, the domain name represents about a dozen IP addresses. Domain names are used in URLs to identify particular Web pages. … Every domain name has a suffix that indicates which top level domain (TLD) it belongs to.


Most of the definitions for engagement found online are for the obvious: getting engaged to be married. However, those definitions don’t quite fit what engagement means for blogs, or any type of online business.

After much digging, I found one that truly explains what engagement is for bloggers. defines engagement as the ability to hold the attention of an individual or to induce the individual to participate in some sort of activity. To take this a step further, online engagement can be defined as a website’s ability to hold a visitor’s attention or induce the visitor to navigate through the website.

Focus word

Yoast defines focus word as the keyword that you want your page to rank for, so when people search for that keyword, they’ll find you.

The focus word is then, crucial for bloggers. By selecting the right focus word, your chances of getting noticed and drawing more people to your blog increase. There are many ways to achieve this, but most bloggers use the Yoast plugin to help them and guide them in the process.


Google defines hashtags as (on social media sites such as Twitter) a word or phrase preceded by a hash or pound sign (#) and used to identify messages on a specific topic.

While the # key has been a part of our telephones and cellphones for ages, it is only in recent years that it has come to be known as hashtags. This has become crucial for bloggers. In order to be found, bloggers have made it their mission to use certain tags so when people search for those tags, their blog/post comes up.

Hosting defines hosting as the business of housing, serving, and maintaining files for one or more websites. Most (if not all) blogs use a hosting service. This allows them to share the cost of fast internet connection for serving files. The cost of this service could be very expensive otherwise.

As part of my intensive research, I dug as deep as I could before I committed to a hosting service. I ended up choosing Siteground  and I couldn’t be happier. Siteground comes highly recommended by many experienced bloggers for their great customer service. They are said to work tirelessly to help a site go back up when the site is down. I, however, have never (thankfully!) had this blog be down, which is pretty amazing in itself.


Wikipedia defines Influencer marketing (also influence marketing) as a form of marketing in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole.

You may find influencers in various social media platforms. Brands also find those influencers they feel will represent them best. Instagram is said to be where many of these brand-influencer relationships are born.

Landing page

The definitions of what a landing page is were many and varied so I went ahead and sort of summarized or compiled them together to what makes the most sense for bloggers.

A landing page is the section of a website accessed by clicking a hyperlink on another web page, typically the website’s home page. This is largely used by blogs or websites that sell products, whether those products are digital or physical and that require a specific page for it. If you really want your customer or potential customer to go straight to your product and hopefully purchase or sign up, then a landing page is your new BFF.


Wikipedia defines Monetization as the process of converting or establishing something into legal tender. While it usually refers to the coining of currency or the printing of banknotes by central banks, it may also take the form of a promissory currency.


In the blogging world, niche is  (adjective) denoting or relating to products, services, or interests that appeal to a small, specialized section of the population.

What this means is that whatever you write about, your images, products, etc. must be all geared a certain group of people. Those people are your niche. For example, if you’re a travel blogger then your posts will be all about traveling, where to go, what to do when you get there, etc.

Most experienced bloggers recommend that newer bloggers narrow down their niche to be as specific as possible, while others recommend the opposite.

Truth is, you could go either way, as long as you make your content make sense to your readers. For example, if you are a travel blogger, you could also include some content on great money saving tips while traveling, the best make up hacks for travelers, where to go and what to do when you get there, etc.


This term is use for those “freebies” that bloggers include on many of their posts on their blogs and/or social media accounts. Optins are used as a very powerful email collection strategy. They are called “optin” because that’s what you do: you “opt in” to said blogger’s email list in exchange for a free product, be that a list, a checklist, stock images, a short ebook, a cheat sheet, etc.

Organic Growth

Wikipedia defines organic growth as the process of business expansion by increased output, customer base expansion, or new product development, as opposed to mergers and acquisitions, which is inorganic growth.

I have found, however, that bloggers define organic growth as the process of growing your following, engaging, etc. without the aid of paid advertising.


According to google, a page (in computing) is divided (a piece of software or data) into sections, keeping the most frequently accessed in main memory and storing the rest in virtual memory. defines a page as a file notated with the Hypertext Markup Language (HTML). A page usually contains text and specifications about where image or other multimedia files are to be placed when the page is displayed.

Parent Theme says that a parent theme in WordPress is a theme that is declared parent by another theme, a child theme. The website goes on to explain that while any theme framework can be a parent theme, not all parent themes can be considered a theme framework. What makes a theme a parent theme is, ultimately, the capability to customize and modify the functionality of the theme, without changing the theme’s core.

Platform says that a blogging platform is the software or service that you use to publish your content onto the internet in the form of a blog. A blog platform is a specific form of a content management system.


According to Wikipedia, (in computing) a plug-in (or plugin, add-in, addin, add-on, addon, or extension) is a software component that adds a specific feature to an existing computer program. When a program supports plug-ins, it enables customization.


A post is a piece of writing, image or other item of content published online, typically on a blog or social media website.


According to, SEO or Search Engine Optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines.

Sponsored posts

According to Wikipedia, specifically referring to context of blogs, “sponsored posts” were defined by Mutum and Wang (2010) as “promoted blog entries or posts that contain links that point to the home page or specific product pages of the website of the sponsor for which the blogger receives compensation in the form of money, products, services or in other ways”. They are also known as paid posts or sponsored reviews.

Themes defines a theme as a unified set of design elements and color schemes that you apply to pages to give them a consistent and attractive appearance. Using a theme is a quick and easy way to add interest to pages and give them a professional look.

A theme affects all aspects of a page’s appearance: colors, styles and graphics. They are split into Child Themes and Parent Themes.


This was a bit trickier to find. Most definitions are, of course of the vehicular traffic nature. However, defines traffic in three different ways. I found that 2 of them are closely related to the blogging industry:
Communications: Flow of attempts to make contact, calls, and messages over a circuit, line, or network, measured usually in bits per second (BPS).
Electronic commerce: Number of hits or visits a website receives during, usually, a 24-hour period.

Virtual Assistant

Not all bloggers are or use the services of VAs. However, the two professions go hand in hand very frequently.

Wikipedia defines a virtual assistant (typically abbreviated to VA, also called a virtual office assistant) is generally self-employed and provides professional administrative, technical, or creative (social) assistance to clients remotely from a home office.

Because of the huge variety and range of services that a VA can perform, they are highly sought out professionals. If you are a blogger, then you know that blogging is not as simple as just writing content and publishing it. There is so much more to do, that one lone person couldn’t possibly do it all.

Some bloggers choose to become VAs, offering their services and expertise to others, while some VAs become bloggers, who use their blogs mainly to promote their services. Wherever you are in your blogging journey, chances are you will come to a point where you might need a VA’s services, just to keep your sanity.

Widgets says a widget is an element of a graphical user interface such as a button or scroll bar; also, a module of software for a personalized Web page. Examples. The widget allows you to have “things to be happy about” on your Web site.

The Ultimate List of Terms All Bloggers Need to Know

 These are what I have found to be the most commonly used terms among bloggers. If, like me, you’re at your early stage, make sure you bookmark this list and use it as a guide whenever you feel overwhelmed by all the new information or when a new term pops up.

Happy Blogging my friends!

If there is another term you know about that I didn’t include here, please share in the comments and I will update the list!

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